The making of 'BlackBerry' name

Mike Lazaridis (born March 14, 1961, Istanbul, Turkey ) is a founder and co-CEO of Research In Motion (RIM) which created and manufactures the BlackBerry (a famous smart phone). 

 

Before developing the BlackBerry, RIM in 1999 worked with RAM Mobile Data and Ericsson cell phone company is earlier known, develop Mobitex. This is a mobile data device pioneered by Ericsson. And th result? Inter @ ctive Pager was launched 950. August 2000 began to be marketed this product. The size is about the size of bath soap. In the market it competes with SkyTel, similar products - are both two-way pager - courtesy of Motorola. This product is not successful in the market.
 In 2002 when RIM wants to developed a new product, Mike di'nt want to carelessly to give the name of the prducts. RIM uses Lexico Branding services in California. A brand consulting firm. David Placek, Lexicon CEO initially looking for a name that can highlight the ability of e-mail the new smart devices.Finally, set other terms: the new name it should seem more natural, entertaining and fun. "Anyway, can lower blood pressure," said Placek. One of the drafting team's name one day noticed little black keyboard on the Blackberry prototype. In his eyes looked like a watermelon seed composition. Then begin to trace the names based on the impression that, from strawberries to melons, until the names of other fruit.Nothing is satisfying before finally reaching the BlackBerry said, good to hear this word and fits well with jet-black color of the object. "BlackBerry easily embedded in memory, better than names like ProMail or MegaMail," said Placel. I think, if two names are used, the BlackBerry is not as successful as now.
  BlackBerry is now sold in 91 countries, cooperating with 500 operators, and controls 20.8 percent of smart phone market. Only outdone by Nokia Syimbian OS.Placel also now have a potent formula of the brands, learn from the success of BlackBerry, "If the product you want to attention, do not use a name that describes something, you must create a new concept," he said.Each unit of the BlackBerry is unique, because it is marked with a PIN code with a combination of eight numbers and letters that users can communicate via text thanks to the BlackBerry Messenger.

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